With Mothers’ Day on the horizon we thought we’d put together our top five tips for marketing to mums. The biggest issue we encounter when companies market to mums is that they don’t really seem to understand where mums are right now- what is going on in their lives, what plays on their minds when … Continued
Last week Lynne presented at the Market Research Society Kids & Youth conference on food propositions for the children’s market. We wanted to talk about what kids want in their lunchboxes versus what parents want to see them eating and what influences parents’ decision making. We asked our MumPanel for their views by survey and … Continued
If you want to target mums, you need to understand what they want. To understand what they want you need to ask questions. Sounds obvious doesn’t it? But getting to the RIGHT questions can be a trickier process. If you don’t ask the right questions then you never get the answers you need to truly … Continued
At MumPanel we’re constantly asking our mums for their views and ideas. There’s some fascinating insight that comes out of our research and conversations and we want to share it with you in a one minute snippet. Mums Favourite Brands We asked mums to name their favourite brands. The response was enlightening – there were … Continued
We approach companies to talk to them about research, innovation and product development. One regular reply we hear is ‘we do all our research and development work in house’. It’s a reasonable response, after all who knows your products, processes and customers better than your company? You probably think in house R&D is easier to … Continued
This weekend saw The Baby Show hit Birmingham so Lynne and I went down to see the latest innovations and trends in the baby and mother world. The show was very busy and we managed to squeeze in a chat with Mamas and Papas who were showing off their fantastic prams including the Urbo and … Continued