We've never had so much interest in our name
We called ourselves Humanise back in 2014, long before AI became the conversation it is today. Because we've always believed businesses need to get closer to the people they're trying to reach.
It's not a recent pivot, a clever angle. It's been our obsession for years.
And right now, we've never been busier (which is great because post covid times were bloody awful).
Because the need to humanise and re-humanise, has never felt more relevant.
Why?
Well we are not going to preach or lecture. But today in 2026 we've never known more about people. Yet somehow, we're getting further away from really understanding them.
More data. More profiling. More AI. And more stereotyping and adding 2+5 to get 25
Bots outnumber real people on social media, while only around 10% of people actively comment online. So if we're relying heavily on that data, whose voices are we really hearing? And what about everyone else?
It's a pretty skewed picture of real life.
That's where we come in.
We're Lynne and Paul. Human researchers and storytellers. Very nosey and very determined.
We get into the nitty gritty of people's lives, to understand what they're really thinking, feeling and doing. And, most importantly, why and why not.
Then we question 'so what' and turn that understanding into fresh thinking, better strategies and powerful stories.
People. Patterns. Powerful Stories.
That's our 3 P's.
Over the years, we've helped global teams come together to create new ideas, shaped retail thinking for leading sports brands and helped broadcasters find new ways to connect with their audiences.
We've put cameras in cars to understand how people really listen to the radio. Spent time in people's homes, communities and kitchens. Watched the little workarounds, frustrations and decisions that make up everyday life.
And yes, about Tom Hardy…
Years ago, while talking to parents about children's television, we discovered that, much as they loved their little ones, there was only so much kids TV they could take. They wanted something for themselves too. We shared that insight and the idea of having someone like Tom Hardy read bedtime stories with CBeebies.
And a little while later, there he was. (Lynne insists this is going in her eulogy.)
It's what we call The Little 'Big' Things. Those small observations about real life that can lead to something much bigger.
And that's really our thing.
We're not interested in research for research's sake. We're interested in what happens next. What you do differently because you've understood something you didn't before.
We're not anti-AI. Far from it. But technology is only as good as the understanding behind it.
We believe this is the era to humanise.
To get closer to real people, challenge the assumptions and find the human truths that help businesses make better decisions and genuinely stand out.