Stories That Stick

Stories aren’t “fluff” — they’re how cultures shift and decisions get embed.

Facts inform, but stories inspire.

Neuroscientists like Paul Zak have shown that storytelling triggers oxytocin, making us feel empathy and connection.

In business, that means stories stick where numbers alone don’t.

At Humanise we translate complex insight into stories that travel across your organisation. From leadership decks to frontline training, our storytelling brings customers alive in a way that sparks conversation, builds empathy, and fuels momentum.

Making it land

Shaping insight into stories that stick

Helping teams & leaders feel the customer, not just read about them

Training in narrative techniques

Internal storytelling: galvanising teams around customer truth

External storytelling: bringing customer resonance into comms & brand voice