The Power of Storytelling
- Get the Human Edge
Learn the art of storytelling to stand out, to humanise communications and make ideas stick.
Perfect for leaders, managers and teams - for everyone who needs to communicate effectively in business and in real life.
A Humanise workshop led by Paul Coleman - BAFTA award-winning writer, creator & co-writer of Peter Kay’s Car Share.
“Do the thing a machine can never do be a human being.”
Stories are how people actually remember, trust and act, not just listen.
In fact, facts told through stories are up to 22 times more likely to be remembered, that’s the difference between another ‘death by PowerPoint’ moment… and something that truly connects.
And something important is being lost in modern business communication.
Messages are everywhere: emails, presentations, strategy decks, and campaigns. Yet the more organisations communicate, the more they begin to sound the same.
Clear. Polished. Efficient.
But often missing the memorable human connection where people truly lean in, trust and act.
And in a world increasingly shaped by AI and data, this is becoming a real commercial challenge.
Because when everything sounds the same, nothing stands out.
This highly practical, hands-on, interactive and enjoyable workshop is designed to help teams and leaders:
Communicate themselves and their ideas more clearly, with real human impact
Build individual confidence and stronger team bonds
Use simple storytelling tools to make everyday communication, presentations, proposals, conversations, land and stick
Build more personal, meaningful connections with colleagues, customers and stakeholders
Influence decisions more effectively, with resonance and empathy
Stand out in a world where communication is increasingly samey
Apply these skills not just at work, but in everyday life.
What people learn:
How to structure clear, compelling and impactful stories
Turn everyday moments and insight into something meaningful
Use storytelling in real business situations
Communicate with more confidence, clarity and authenticity
Why It Matters:
When communication is human, it works better.
Ideas land.
People engage.
Decisions move.
And that human edge is becoming one of the most valuable advantages a business can have.