Customer Centric Insight
Customers don’t live in tick-boxes. Most research captures what they claim. We reveal the truth in what they do — and, more importantly, why.
Our methods are rooted in ethnography, observation, and conversation — because real behaviour is where the answers live.
Behavioural scientists like Richard Thaler and Cass Sunstein have shown how small, hidden nudges can shape choices in powerful ways. That’s why we pay attention to nuance, contradiction, and context.
We capture the signals others miss, then bring them to life visually and narratively so teams can act on them. The result? Sharper decisions, aligned priorities, and strategies anchored in reality.
Expression (voices, stories).
What people say. Honest conversations — one-to-ones and groups rooted in real life, not sterile viewing rooms
Immersion (flow of lived life).
What people live. Immersed in their world — capturing the stream of consciousness, daily rhythms, and truths people don’t put into words.
Observation (behaviour in specific environments).
What people do. Shadowing choices and testing in real settings — shops, homes, workplaces — to catch behaviour as it happens.
Our Family Panel
One of Humanise’s hidden strengths is The Family Panel. It began with parents and children — capturing everyday family life in all its mess, joy, and nuance — and that remains one of its strongest lenses. But it has grown into a wider community too, now including students, young professionals, and retirees.
Recruited out in the world, not from databases, it keeps us close to consumers and gives every project extra depth from the inside out
