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Category: word of mouth marketing

Speak Out – when word of mouth creates the next big thing

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This time last year there was one game on everyone’s lips – Pie Face. It was the Christmas sales smash of last year, with retailers struggling to keep up with demand. But the story of its success started several months earlier, and it was all down to word of mouth. In April 2015 a video … Continued

Smiggle – the word is spreading

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“Have you been? Your two would love it” We know there’s nothing more powerful than parent to parent recommendation, the power of conversation between two people who trust each other (92% trust friends and family recommendation over any other form of advertising). And when that power is combined with a fresh approach to the high … Continued