The winning idea – Cultured Kids Travel Kit

As part of The Big Mum Opinion we asked mums (and dads and grandparents) to come with an idea for a product or service that would make parents’ lives easier. Our panel of judges, including Soreen Managing Director Paul Tripp; inventor and founder of Brother Max, Jonathan Gold; top blogger Nickie O’Hara; and entrepreneur and … Continued

5 ways brands can help mums fill lunchboxes

Last week the papers were full of news of schools banning packed lunches. Behind the headlines was the release of a report called The Independent School Food Plan. The plan outlines a number of recommendations to change the eating behaviours of school children in the UK. One of those recommendations is that 70% of school … Continued

The Big Mum Opinion sneak peek – the changing shape of shopping

After weeks of gathering information we’ve now closed The Big Mum Opinion. 3000 mums gave us their opinions on shopping, spending, social media use and how brands can best communicate with them. We also did in-depth research with hundreds of mums in their own communities to give us a balanced view of the world of … Continued

First-ever major UK mum study goes back to the school gates

This week has been a very exciting one for MumPanel as we launch The Big Mum Opinion. You can find out more about the study in the press release below. Specialist family insight and marketing consultancy MumPanel, has launched the first in-depth study of UK mums and their views on the products and services that … Continued