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Category: research with parents

Christmas Parent and Children Research Insights

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Our family research reveals that this Christmas, It’s time to be savvy! From our family research, we know that a 1/3 of families this year will be spending less on Christmas. Belts are tightening and this means that families are focussing down and being savvy but impactful where they can. As one parent said: ‘By doing … Continued

I had a baby and joined a tribe

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When I was pregnant with Mia I didn’t worry a lot. I knew I had good friends. I knew I had great family support. Everyone I spoke to told me I’d easily combine a career working from home with childcare. I pictured long leisurely lunches with friends, I imagined gently rocking her to sleep, one … Continued