When I was pregnant with Mia I didn’t worry a lot. I knew I had good friends. I knew I had great family support. Everyone I spoke to told me I’d easily combine a career working from home with childcare. I pictured long leisurely lunches with friends, I imagined gently rocking her to sleep, one … Continued
With Mothers’ Day on the horizon we thought we’d put together our top five tips for marketing to mums. The biggest issue we encounter when companies market to mums is that they don’t really seem to understand where mums are right now- what is going on in their lives, what plays on their minds when … Continued
A few months ago a conversation started in the MumPanel office about brands focussing a little too much on social media and in the process forgetting about where they could connect with mums every day. I’m an early adopter of technology. Most of my friends aren’t. Most of my friends are mums. If you … Continued